#PRIDE

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The last Sunday in June marks National Pride Day.

Nike Air Max 720 - Photo Credit: Viola Chip

Adidas Nizza Pride

Flying the LGBTQ community’s rainbow flag this summer, these adidas Nizza Pride’s are a special edition pair that celebrate the many colours of love. - Photo Credit: Viola Chip

While the entire month of June is commemorated to celebrating and acknowledging the LGBTQ community, today is named the official Day, following the historic Stonewall Riots of 1969 that took place June 28 to July 1.

Even in the face of discrimination, the LGBTQ community has long been a driving force for civil and equal rights and impactful contributors to important historical achievements in society and art throughout.

Gilbert Baker, creator of the rainbow flag, which has become the official symbol of LGBTQ pride and gay rights since the flag’s creation in 1978.

As most symbols, the rainbow flag has made its appearance in countless forms, emblazoned across jackets, vests, t-shirts, and many other garments alike. What has become increasingly more apparent is the adoption of these symbols across major companies to use in their products, policies, and even their branding.

In 2019, the use of the rainbow flag has become much more widespread in its use as a means in which artist, designers, and even major companies like Nike, Adidas, Disney and Ogilvy communicate their advocacy for equality and acceptance of the LGBTQ community. 

Here are a few of our favorite examples that demonstrate how creative companies have become in their use of the rainbow flag:

Nike Air Max 720

Signed off by American artist, activist and the designer of the rainbow flag, Gilbert Baker, this Air Max 720 celebrates Nike's #BETRUE collection with pride. - Photo Credit: Viola Chip

Equality | #loveislove#pride - Photo Credit: Benny Gold

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